Why does the Internet respond as it does to the work of Jeff Koons? I believe that Koons’s work provokes a particularly vehement response in the digital world, and I want to find out why.

Update: To clarify, following a few exchanges on Twitter over the past hour: I am most interested in how the social digital space—Tumblr, Twitter, the like—are enabling a specific kind of reaction to Jeff Koons’s work. What is it about the GIFS, derivative works, and other Internet-specific reactions that feels different? It’s not simply a question of form, I believe.